Neiman Marcus

Neiman Marcus wanted to breathe modernity into their much-beloved luxury brand, without losing the heritage and equity in their brand identity system. Here, they had the opportunity to re-evaluate and reconcile the role of their iconic wordmark against a less used and less recognizable butterfly symbol. These are my exploration routes, pressure-testing the historical hierarchy of the elements in their visual system.

Identity proposal
Design Director - Futurebrand NY

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