Inspired from a novel of Italo Calvino, “The Baron in the Trees”, Ottimomassimo is a very special "refuge" in the heart of Milan. You can have a special pic-nic on the top of an elm tree, have a glass of wine and take a break from the frenzy of the city. The project started from the concept ideation, all the way through the identity design, food packaging, digital and retail implementation.
Branding / Retail concept / Packaging / Art Direction
Milan, 2011

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