The Raleigh

Hailed as a "grand dame" of South Beach Art Deco, The Raleigh Miami Beach is a perfect blend of style
and comfort, offering a world-class luxury hotel service at a prime oceanfront location on Collins Avenue.
The idea behind the visual identity is the concept of “mystery” through the abstraction and subtly of application in order to create an aesthetic that is both elegant and contemporary.
Design Director / Futurebrand NYC
Branding proposals
New York, 2012

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